Steilpass
  • What do we do?
  • For Businesses
  • For Destinations
  • For Clubs & Associations
  • Brand Experience Lab
  • About us
  • Workshops
  • References
  • Dos und Don‘ts
  • Cases, Press & Downloads
  • Newsletter
  • Imprint & Privacy Policy
  • Menu Menu
  • For Businesses
  • For Destinations
  • For Clubs & Associations
  • Strategy- & Workshop-Moduls

Kick-off Development Process for Clubs and Associations

Our Monetizing Emotions strategy workshop is a starting point for a strategic development process for clubs, leagues and associations. It helps you take your products and strategies to the next level.

In this one-day workshop, we analyse the three areas relevant to the success of your brand and product – EMOTION, VALUE and PATH – to lay the foundation for a more successful brand strategy. After intensive preparation, we will work with you to determine the focus of the workshop.

The kick-off process will be concluded with a comprehensive outcomes report.

The strategy workshop is aimed at decision-makers and designers from corporate management, sales and marketing. The duration is set at six to eight hours; the number of participants should be eight at most.

Take it to the next level!

EMOTION: Product strategy

  • Emotional differentiation of the product beyond the sports industry (brand promise: market coverage and identification of resonance fields for communication)
  • Analysis of market and target audience potential: which target groups are we currently reaching, and which potential target audiences have we not yet reached and why (market development potential, content strategies)
  • Media strategies (earned, owned, bought) and media cooperation
  • Venue strategies for optimising on-site experiences (brand experience)

VALUE: Pricing strategies

  • Potential analysis (sponsoring, hospitality, licensing)
  • Benchmarking
  • Differentiation strategies
  • Multi-optional pricing strategies

PATH: Sales strategy

  • Emotional sales strategies: How emotional is the purchase process (priming, semantics, addressing different emotional accounts)?
  • An evaluation of your sales pressure and quantity structure
  • Software-supported process optimisation

Are you interested in this development process?

reach out

WORKSHOP
Behavioural Economics

Workshop

WORKSHOP
Differentiation

WORKSHOP
Sales Strategy

WORKSHOP
Pricing Strategy

DEVELOPMENT PROCESS
Monetizing Emotions

Steilpass
the brand experience consultants
Hohnerstraße 23
70469 Stuttgart

© Steilpass 2021

Tel.: +49 711 46059 622
Fax: +49 711 46059 629
E-Mail: dialog@steilpass.com

Imprint & Privacy Policy

Behavioural Economics
Scroll to top