Kick-off Development Process for Clubs and Associations
Our Monetizing Emotions strategy workshop is a starting point for a strategic development process for clubs, leagues and associations. It helps you take your products and strategies to the next level.
In this one-day workshop, we analyse the three areas relevant to the success of your brand and product – EMOTION, VALUE and PATH – to lay the foundation for a more successful brand strategy. After intensive preparation, we will work with you to determine the focus of the workshop.
The kick-off process will be concluded with a comprehensive outcomes report.
The strategy workshop is aimed at decision-makers and designers from corporate management, sales and marketing. The duration is set at six to eight hours; the number of participants should be eight at most.
Take it to the next level!
EMOTION: Product strategy
- Emotional differentiation of the product beyond the sports industry (brand promise: market coverage and identification of resonance fields for communication)
- Analysis of market and target audience potential: which target groups are we currently reaching, and which potential target audiences have we not yet reached and why (market development potential, content strategies)
- Media strategies (earned, owned, bought) and media cooperation
- Venue strategies for optimising on-site experiences (brand experience)
VALUE: Pricing strategies
- Potential analysis (sponsoring, hospitality, licensing)
- Benchmarking
- Differentiation strategies
- Multi-optional pricing strategies
PATH: Sales strategy
- Emotional sales strategies: How emotional is the purchase process (priming, semantics, addressing different emotional accounts)?
- An evaluation of your sales pressure and quantity structure
- Software-supported process optimisation
