Differentiation

Intensive Workshop: Differentiation

In this one-day workshop we will work on the basics that you’ll need in order to develop your own unique brand identity. The starting point of the consultation will be the brand position sampler that we have developed. Using this, we can visualise your market position in the workshop and make it tangible.

Using over 120 attributes developed from consulting experience and based on the latest findings in psychology and neurological research, we use an interactive process to create a highly individual, comprehensible and unique genetic code for your brand.

We'll help you stand out from the crowd!

CONTENT & METHODS

  • Brand basics
  • Brand visions
  • Emotional spaces of brands
  • Resonance field analysis
  • Brand position sampling (differentiation)

SCOPE

  • A list of questions concerning your brand before the workshop
  • A workshop designed to meet your needs
  • A six to eight-hour intensive workshop with two of our consultants (in a creative environment, if requested)
  • A comprehensive outcomes report
  • A follow-up call 6 months after the event
  • Available on request: a strategy outline with initial ideas and recommendations for action