In this intensive workshop you will learn about behavioural economic insights in an interactive environment. This workshop for decision makers and executives will immerse you in the complex mental landscapes of your customers, partners and employees. This knowledge provides a basis for daily action and decision-making – whether in marketing, sales or human resources.
How does priming work and how can your sales force benefit from it? What are the dangers of confirmation bias and why is it preventing your company from becoming more successful and innovative?