Sports Destination Alliance
Steilpass instigated the Sports Destination Alliance, a network of professionals in the disciplines of brand and strategy, real estate and destination development, as well as process optimisation, visitor experience, project management and planning.
The aim of the alliance is to develop stadiums into year-round destinations by linking sport, entertainment, business and other uses. The profitability of a stadium is optimised at various levels. From the development of additional utilisation potential for the immediate stadium area to the integration of the spatial environment. This makes clubs less dependent on sporting success and more competitive in business.
The Sports Destination Alliance is an association of experts who can offer unrivalled comprehensive and collective expertise in this market. We have the experience and tools to provide arenas, stadiums and leisure facilities with an economically secure foundation. With an integrated planning approach and tried and tested methods, we work with both new stadiums and existing sports facilities.