Strategy Process – Change
Do these phrases sound familiar?
“That won’t work here!”
“We’ve always done it this way!”
“The customer doesn’t want that!”
Statements like these are classic innovation and change killers. Excessive concerns or overly detailed questions at the wrong stage of a development process can have a similar effect — they choke off potential and reinforce stagnation in outdated structures.
To transform visions into valuable new business fields, building enthusiasm and conviction is just as crucial as the creative idea or concept itself.
Leaders, employees, partners, and investors must be methodically engaged. A clear view of future potential needs to be created — not just through facts and arguments, but primarily through awareness and the development of a positive mindset that helps overcome doubts, resistance, and fear of loss.
Because what the heart rejects, the mind won’t accept.
Based on behavioral economics and practical experience from numerous projects, we’ve developed a change process for implementing visions and strategies — one that is consistently guided by future thinking.
We support your transformation process on three levels, using proven methods:
Turning Ideas into Business!
INSIGHT LEVEL
Become aware of the blockers (What prevents transformation?)
// Loss aversion
// Risk aversion
// Game theory (ego-system vs. eco-system thinking)
// Endowment effect
// Confirmation bias
// Selective perception and information processing
ATTITUDE LEVEL
Create the right mindset (What kind of attitude enables successful change?)
// Open heart
// Open will
// Open mind
ACTION LEVEL
Steer and implement the change process (What concrete steps enable transformation?)
// Developing visions
// Stakeholder strategy
// Setting up iterative process structures
// Business case calculation
