Communications Portfolio
Quantitative and qualitative success tracking of all communication activities
With the Steilpass-developed Communications Portfolio, companies can optimize their communication strategy and increase the efficiency and effectiveness of their communication budgets. All communication activities are strategically aligned, and synergy potentials are identified.
Thanks to its integrated planning approach, the Communications Portfolio fosters better communication and coordination across departments. It combines a wide variety of communication activities — such as brand advertising, product campaigns, events, and sponsorships — into one coherent, interconnected strategy.
Through our licensing model, we provide comprehensive consulting to continuously improve your communication strategy. Based on your company’s current status, we analyze and visualize data, revealing untapped potential.
Following an onboarding workshop to assess the current situation, we develop differentiated future scenarios and a cross-campaign guiding idea for your communication efforts.
THE DEVELOPMENT PROCESS
PHASE 1: Evaluation of the current state
PHASE 2: Logical and content-based creation of the Communications Portfolio
PHASE 3: Programming of the Communications Portfolio as a SaaS solution for managing the communication strategy
Additional service modules — such as the development of performance tracking tools or optimization of the current communication strategy — can be added based on the insights gained during the process.
Are you interested in a Communications Portfolio and want to use your marketing budget more efficiently?
We’re happy to advise you!
TECHNICAL SOLUTION & IMPLEMENTATION
Data input and consolidation from various sources is handled through a central input interface.
CUSTOM DASHBOARD ANALYSIS
All data is analyzed using a detailed, custom-programmed dashboard, tailored to the client’s situation.
The evaluations within the Communications Portfolio illustrate and reflect strategic sales and marketing goals, helping to build a shared understanding of impact and success, and to systematically evolve the brand.
Die Auswertungen im Kommunikationsportfolio veranschaulichen und spiegeln die strategischen Vertriebs- und Marketingziele wider, um ein gemeinsames Verständnis von Wirkung und Erfolg zu entwickeln und die Marke systematisch weiterzuentwickeln.
Strategieprozess
