Sponsoring – Criteria Catalogue
Using Budgets effectively
The Steilpass Sponsorship Criteria Catalogue is a planning and evaluation tool developed to ensure efficient budget allocation within a CSR and sponsorship strategy. Tailored to individual needs, this systemic planning tool supports the selection, evaluation, and management of the entire sponsorship portfolio:
// Budgets are allocated optimally
// Efficiency potentials become visible, and the impact of individual measures is enhanced
// Strategic goals are consistently pursued and achieved
When combined with a tailored CSR and sponsorship strategy, the Criteria Catalogue unfolds its full potential. Used both internally and externally, it becomes a guide for action and argumentation, supporting the consistent implementation of strategies and measures.
The methodology also outlines the framework for proactively identifying suitable sponsorship opportunities, serving as a guideline for selecting strategically relevant initiatives based on the principle of performance and return.
THE DEVELOPMENT PROCESS
PHASE 1: Assessment of the current state
PHASE 2: Logical and content-based development of the Sponsorship Criteria Catalogue
PHASE 3: Programming the Sponsorship Criteria Catalogue as a SaaS solution for managing the CSR and sponsorship strategy
Additional service modules such as the development of success monitoring mechanisms or optimization of the existing strategy can be optionally added based on insights gained throughout the process.
Interested in a Sponsorship Criteria Catalogue and in using your budgets more effectively?
We’re happy to advise you!
TECHNICAL SOLUTION & IMPLEMENTATION
Data input and consolidation from various sources are handled via a structured input form.
EVALUATION VIA CUSTOMIZED DASHBOARD
The collected data is analyzed through a detailed, custom-programmed dashboard tailored to the client’s specific situation:
Evaluations in the Sponsorship Criteria Catalogue clearly reflect strategic CSR and sponsorship goals—creating a shared understanding of impact and success, and supporting the systematic development of the brand.
Die Auswertungen im Sponsoring-Kriterienkatalog veranschaulichen und spiegeln die strategischen CSR- und Sponsoringziele wider, um ein gemeinsames Verständnis von Wirkung und Erfolg zu entwickeln und die Marke systematisch weiterzuentwickeln.
