Kick-off Strategy Process for Clubs & Associations
The “Monetizing Emotions” strategy workshop marks the starting point of a strategic development journey for sports clubs, leagues, and associations — helping you elevate your products and strategies to a new level.
During this full-day workshop, we analyze three key success dimensions for your brand or product: EMOTION, VALUE, and PATH. Together, we lay the foundation for a more successful brand strategy. Workshop priorities are defined during a thorough preparation phase in close coordination with you.
The kick-off process concludes with a comprehensive results report.
The workshop is aimed at decision-makers and shapers from management, sales, and marketing.
Duration: 6–8 hours
Recommended group size: up to 8 participants
The Path to the Next Level!
EMOTION: Product Strategy
// Emotional differentiation of your product beyond sports
(Brand promise, brand architecture, identifying emotional fields of resonance for communication)
// Market and target group analysis:
Who are we reaching today — and who not (yet), and why?
(Market development potential, content strategies)
// Media strategies:
Earned, owned, paid media & media partnerships
// Venue strategies to enhance the on-site brand experience
VALUE: Pricing Strategy
// Potential analysis: Sponsorship, hospitality, licensing
// Benchmark comparison
// Differentiation strategies
// Multi-optional pricing models
PATH: Sales Strategy
// Emotional selling strategies:
How emotionally engaging is your sales process?
(Priming, semantics, addressing different emotional accounts)
// Assessment of sales pressure and volume targets
// Process optimization through digital tools
