Intensive Workshop – Destination 365
The Destination 365 Strategy Workshop marks the starting point of a strategic development journey for destinations — opening up new perspectives for reaching the next level.
During this full-day workshop, we analyze the three key success dimensions of your brand or product: VISION, EMOTION, and MIX — and shift the focus to untapped potential.
It’s your first step toward the next level.
Workshop priorities are defined in close consultation with you as part of a thorough preparation phase.
This strategy workshop is designed for decision-makers and shapers of a destination. It runs for 6 to 8 hours, with a recommended group size of no more than 8 participants.
Your first step toward the next level:
VISION
Where are we today — and where could we be tomorrow?
// Benchmark comparison
// Identifying barriers and blockers in development processes
// Discovering growth and development potential
// Thinking destinations from the future backward
EMOTION
Increasing product appeal
// Emotional differentiation for a distinctive positioning
// Unlocking new market and audience segments
// Expanding brand architecture and offerings
MIX
Offering diversity and cross-sector synergy
// Assessing existing clusters and identifying hidden potential
// Stakeholder analysis
// Identifying promising growth areas
