Strategie Process Destination 365
Destination 365 is the starting point of a strategic development process for destinations, unlocking a view to the next level.
It analyzes the three success-critical areas—VISION, EMOTION, and MIX—for your brand or product, and shifts the focus toward new potential. It’s the first step toward reaching the next level.
The strategic focus is determined in close coordination with you following an in-depth preparation phase.
Your first step to the next level!
VISION
Where are we today—and where could we be?
- Benchmark comparison
- Barriers and obstacles in development processes
- Identification of growth and development potential / “thinking destinations from the future backwards”
EMOTION
Increasing the product’s appeal
- Emotional differentiation for a unique positioning
- Unlocking new market and target group potential
- Brand stretching and product range expansion
MIX
Diverse offerings and cross-sector synergies
- Evaluation of existing clusters and identification of potential
- Stakeholder analysis
- Identification of potential growth areas
